Impact on Society
Bulla was awarded the best-selling supermarket brand in 2012, with almost one-in-three ice cream buyers choosing the famous brand. The majority of Bulla's market is made up of younger buyers.
The company's newest product release - Bulla's Cloud 9 premium frozen yoghurt is a new sub-category in frozen dairy desserts and an indulgent treat that ticks the health boxes associated with yoghurt (probiotics, fresh ingredients, low fat, no artificial colours or flavours) it is sure to be a hit for consumers. The product is available in Coles and other independent retailers, in pack sizes of 900ml and 120ml with a spoon in the lid for convenience. As the brand name suggest, Cloud 9, is meant for indulgence and escapism with three different flavours to choose from.
Bulla's target market is 25-54 year old females, in particular, who want 'permissible indulgence' and who will respond to the health advantages, while being attracted by the modern pack designs and flavours.
“They’re not impressed by hype without substance, preferring authentic brands and experiences" says Bulla's General Manager in Marketing about their consumers.
Bulla focuses on subjects such as heritage and 'Australian-made' as they know their consumers look out for these labels, but they are also aware that emotional cues have more power to build brand loyalty and so therefore, try to focus on both points in their labelling and advertising.
Society is now showing a great concern to health related issues such as obesity and are developing an increasing awareness and unease about added preservatives and colours in food. The impact on our environment from the food industry is also affecting consumer choices, with more and more people becoming conscious of the impacts on society and the environment. This is why Bulla, is trying to make as many of their products as healthy as possible, using good quality ingredients and they are also very conscious of the ecological footprint with policies and assessments ensuring they can monitor their impact on the environment.
Bulla has a range of products that both taste good, are made with quality ingredients and healthy and nutritious. All their yoghurt products are made with no artificial colours or flavours and is an excellent source of dietary calcium and all their products are available in a range of sizes and flavours.
Their low fat yoghurt products have a range of flavours including plain, strawberry, apricot, fruit salad and wild berry. They also have European style natural yoghurt and greek style natural yoghurt and have only 10% fat. Bulla's range of products also includes deli style sweet yoghurt and is a dessert style yoghurt. It is gluten and gelatine free and is perfect to add with fruit or muesli. Yoghurt crunch is another popular product of Bulla's that comes in little tubs great for a snack, it even comes with a spoon in the lid. It is topped with a layer of fruit, fresh honey and oat crumbles. There are three delicious flavours to choose from: vanilla, summer berries and passionfruit and are 97% fat free. Bulla has also considered their younger consumers with a range of Moshi Monsters yoghurt that are conveniently packaged in squeezable packs, perfect for tiny hands and school lunch boxes. They are gluten free, made with fresh milk, real fruit and are 98% fat free. The Moshi Monsters yoghurts come in three flavours: strawberry, banana and vanilla. Bulla also has a frozen range including ice-cream and frozen yoghurt, which are all made with the same great quality as the chilled range.
The company's newest product release - Bulla's Cloud 9 premium frozen yoghurt is a new sub-category in frozen dairy desserts and an indulgent treat that ticks the health boxes associated with yoghurt (probiotics, fresh ingredients, low fat, no artificial colours or flavours) it is sure to be a hit for consumers. The product is available in Coles and other independent retailers, in pack sizes of 900ml and 120ml with a spoon in the lid for convenience. As the brand name suggest, Cloud 9, is meant for indulgence and escapism with three different flavours to choose from.
Bulla's target market is 25-54 year old females, in particular, who want 'permissible indulgence' and who will respond to the health advantages, while being attracted by the modern pack designs and flavours.
“They’re not impressed by hype without substance, preferring authentic brands and experiences" says Bulla's General Manager in Marketing about their consumers.
Bulla focuses on subjects such as heritage and 'Australian-made' as they know their consumers look out for these labels, but they are also aware that emotional cues have more power to build brand loyalty and so therefore, try to focus on both points in their labelling and advertising.
Society is now showing a great concern to health related issues such as obesity and are developing an increasing awareness and unease about added preservatives and colours in food. The impact on our environment from the food industry is also affecting consumer choices, with more and more people becoming conscious of the impacts on society and the environment. This is why Bulla, is trying to make as many of their products as healthy as possible, using good quality ingredients and they are also very conscious of the ecological footprint with policies and assessments ensuring they can monitor their impact on the environment.
Bulla has a range of products that both taste good, are made with quality ingredients and healthy and nutritious. All their yoghurt products are made with no artificial colours or flavours and is an excellent source of dietary calcium and all their products are available in a range of sizes and flavours.
Their low fat yoghurt products have a range of flavours including plain, strawberry, apricot, fruit salad and wild berry. They also have European style natural yoghurt and greek style natural yoghurt and have only 10% fat. Bulla's range of products also includes deli style sweet yoghurt and is a dessert style yoghurt. It is gluten and gelatine free and is perfect to add with fruit or muesli. Yoghurt crunch is another popular product of Bulla's that comes in little tubs great for a snack, it even comes with a spoon in the lid. It is topped with a layer of fruit, fresh honey and oat crumbles. There are three delicious flavours to choose from: vanilla, summer berries and passionfruit and are 97% fat free. Bulla has also considered their younger consumers with a range of Moshi Monsters yoghurt that are conveniently packaged in squeezable packs, perfect for tiny hands and school lunch boxes. They are gluten free, made with fresh milk, real fruit and are 98% fat free. The Moshi Monsters yoghurts come in three flavours: strawberry, banana and vanilla. Bulla also has a frozen range including ice-cream and frozen yoghurt, which are all made with the same great quality as the chilled range.